Senior Product Manager - The Roku Channel

5d5 days ago

Roku

San Jose, US · Full-time · $176,000 – $302,700

About this role

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, pioneering streaming to the TV. As Senior Product Manager for The Roku Channel on Roku OS, own the streaming-service experience. Think like a streaming service operator, deeply customer-obsessed and fluent in discovery and engagement loops.

Define and deliver experiences that help viewers find great content quickly and keep them coming back. Balance viewer delight with content and monetization goals while showcasing Roku’s evolving catalog. Partner closely with Design, Engineering, Data, Recommendations, and Content teams to ship and iterate.

The Consumer Apps team delivers Roku’s core user-facing applications, including The Roku Channel across devices and off-platform, plus the Roku Mobile App. Partner with Engineering, UX, Content, Data, and Business teams for cohesive experiences. Drive engagement and growth at scale.

From your first day, make a valuable contribution in a fast-growing public company. Delight millions of TV streamers worldwide while gaining meaningful experience across disciplines. Report to Director of Product, Consumer Apps in San Jose.

Requirements

Thinks like a streaming service operator, deeply customer-obsessed
Fluent in discovery and engagement loops for streaming services
Balances viewer experience with content and monetization goals
Experienced in partnering with Design, Engineering, and Data/Analytics teams
Collaborates with Recommendations/Personalization to integrate merchandising and ML
Aligns product experiences with content launches and programming strategies
Data-driven with ability to define KPIs and run experiments for streaming metrics
Strong in crafting PRDs and leading cross-functional execution for consumer apps

Responsibilities

Own The Roku Channel roadmap for Roku OS end-to-end, defining and delivering multi-quarter vision across discovery, navigation, content details, and engagement loops
Champion streaming-service craftsmanship by identifying friction and opportunities across time-to-content, selection rate, and repeat engagement
Prioritize with impact, drawing hard lines informed by viewer insights, content strategy, company goals, and data to ship high-ROI experiences
Be intensely data-driven by defining KPIs, success criteria, forming hypotheses, and running experiments for lifts in engagement, retention, and monetization
Partner deeply with UX to design intuitive, high-performing experiences balancing usability, editorial storytelling, and personalization
Lead execution with Engineering by translating strategy into crisp PRDs and aligning on delivery
Collaborate with Recommendations/Personalization PM to balance merchandising and ML thoughtfully
Work hand-in-hand with Content Strategy/Programming to align product experiences with launches, tentpoles, and merchandising needs