Senior Growth Product Manager

4w1 month ago

Ruby Labs

RS · Full-time · €60,000 – €90,000

About this role

We are looking for a Senior Growth Product Manager to launch new funnels from zero to one for one of our core D2C subscription products. You will join a growth squad where each Growth Product Manager owns one funnel end to end, working closely with the Head of Product, creative, and analytics.

This is a hands-on role for someone who has built high-converting web funnels and treats every decision as a hypothesis to be tested. You will move fast, use AI tooling as a core part of your workflow, and own outcomes from concept to production.

You will be fully responsible for the full lifecycle of your funnel — market research, offer design, build and launch, acquisition angles, and post-launch conversion growth. You will work with the creative team to turn angles into ad concepts for paid social and feed insights back into acquisition messaging.

The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast. You are expected to drive measurable conversion results and continuously improve through structured A/B testing and analysis in Mixpanel.

Requirements

2+ years in growth product management, CRO, or funnel ownership with verifiable conversion results.
Track record building and launching at least one web funnel from zero to live, with measurable results.
Competitor research and teardown work that directly shaped a shipped funnel.
Strong funnel copywriting and offer-development skills — able to write and structure a funnel independently.
Experience developing acquisition angles or creative concepts for paid social.
Hands-on proficiency in Mixpanel: funnel builds, cohort analysis, and event-level reporting.
Active daily use of AI tools (Claude or equivalent) to accelerate workflows.

Responsibilities

Run market, audience, and competitor research to define funnel concepts and offers.
Tear down competitor funnels, extract structural insights, and design superior user experiences.
Launch new funnels end to end — structure, copy, wireframes — from first concept to live.
Use AI tools to produce copy variants, UX concepts, and functional prototypes quickly.
Develop selling angles, hooks, and messaging for how your funnel is sold to customers.
Work closely with the creative team to turn angles into ad concepts for paid social.
Build and run the A/B testing roadmap prioritized by expected revenue impact.
Scale CVR and ARPU through structured experiments — pricing, flows, and retention mechanics.
Identify and act on drop-off and friction points using Mixpanel funnel and cohort analysis.