Digital Data Analyst

5d5 days ago

Domestic & General

Norwalk, US · Full-time · $90,000 – $120,000

About this role

As part of continuous expansion in the US, we're excited to announce a Digital Data Analyst role within our US Analytics team. The position optimises US digital platforms by analysing end-to-end customer journeys, from product registration through to service plan conversion. It uses digital behaviour and web analytics data to improve acquisition, conversion rates, and customer lifetime value (CLV).

As the first dedicated digital analyst, the role builds digital analytics capability and informs data-driven decisions supporting US business growth. Hands-on work includes funnel analysis, A/B testing, KPI tracking, and dashboarding. Complex data translates into clear, actionable insights for cross-functional teams.

The analyst collaborates closely with Product, Engineering, and Marketing teams to transform insights into digital journey improvements and marketing enhancements. Limited direct decision-making authority exists, with insights flowing through the manager. High-quality analysis and performance reporting provide strategic value.

Daily tasks involve deep-dive funnel analysis to identify drop-off points, executing A/B tests, and monitoring KPIs like Product Registration Rate and Service Plan Conversion Rate. Data management uses SQL for querying large datasets and ensuring integrity. Strategic collaboration ensures insights align with priorities and timelines.

This role supports web tracking validation by comparing digital analytics with backend data, highlighting discrepancies for improved confidence. It coordinates analysis activities across teams for timely delivery. Overall, it drives growth through reliable behavioural data and accessible dashboards.

Requirements

Experience analysing end-to-end customer journeys using digital behaviour and web analytics data
Proficiency with tools like Google Analytics 4, Posthog, and Optimizely for user behaviour analytics
Hands-on expertise in funnel analysis, A/B testing, and KPI tracking
Strong SQL skills for querying large rational datasets and data integration
Dashboarding experience with Power BI or R Shiny for performance reporting
Ability to translate complex data into actionable insights for cross-functional teams
Familiarity with validating web behavioural data against backend figures
Knowledge of KPIs including acquisition, conversion rates, and customer lifetime value (CLV)

Responsibilities

Conduct deep-dive funnel analysis into digital user journeys for product registration and service plan purchases, identifying drop-off points and areas for improvement
Design, execute, and analyse A/B and multivariate tests to optimize conversion funnels
Gather and interpret data from Google Analytics 4, Posthog, Optimizely to understand customer behaviour and engagement habits
Define, monitor, and report on KPIs such as Product Registration Rate, Service Plan Conversion Rate, and CLV; create and maintain dashboards in Power BI, R Shiny
Use SQL to query large datasets, ensuring data integrity and connecting disparate sources for holistic analysis
Collaborate with Product, Engineering, and Marketing teams to transform data insights into digital journey improvements
Translate complex analytical findings into clear, actionable recommendations for non-technical stakeholders
Support web tracking and tagging by validating data quality with engineering teams and highlighting gaps